Dr Peter Atorough is Founder of Swype Global Ltd. Peter is a lecturer (eqv. Associate Professor) at the Robert Gordon University with a research background in digital/Internet consumer behaviour and marketing. Peter is a vastly experienced academic and business strategist, having served in managerial capacities in several corporate organisations within marketing research, business development, project management and operations management. He is also an author of several publications in peer-reviewed international journals and national newspapers. Peter is passionate about widening access to opportunity and showcasing Africa’s talent in this generation of digital mobile technology.